Out of all the blogs I’ve posted, I think that this one is the best example of PR so far. Dove’s campaign for real beauty has inspired women across the nation. In their advertisements, they show real women: Women with curves and flaws who aren’t stick skinny like the airbrushed models we all see on TV. Dove has done such a great job with this campaign and have made women more confident, and most importantly made them buy Dove products!
In a recent study conducted by Dove, it was found that:
- Only two percent of women describe themselves as beautiful.
- Sixty-three percent strongly agree that society expects women to enhance their physical attractiveness. Forty-five percent of women feel women who are more beautiful have greater opportunities in life.
- More than two-thirds (68%) of women strongly agree that “the media and advertising set an unrealistic
- The majority (76%) wish female beauty was portrayed in the media as being made up of more than just physical attractiveness.
- Seventy-five percent went on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.
These statistics are outrageous! I think that Dove’s PR firm did an excellent job. Not only did they represent their product well and make a ton of sales, but they made women more confident about their bodies. I hope the people of Dove give themselves a pat on the back for this one!
http://www.media-awareness.ca/english/resources/educational/teachable_moments/campaignrealbeauty.cfm
