Texaco recently released a series of 5 books that aimed at teaching children road safety tips. The character in the book series is named “Hector” and it is geared towards children aged 6-10. It created an emotional connection with Texaco and its customers (especially the parents). I think that this is an excellent example of PR. Ultimately, it will help increase Texaco’s business, but most importantly is establishes a relationship between Texaco and it’s customers, and that is the main purpose of public relations. Texaco’s Children Road Safety Campaign shows that they value their customers’ business and care for their well-being.
http://www.goodrelations.co.uk/news/november_press/news_nov_texaco.htm
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